As a part of our Snack Shop series, Annie Arriaga investigates the latest and greatest viral snack shops in New York City to see if the hype is real, if the snacks are yummy, and if the spot is underrated, overrated, or perfectly rated.
Not every new pop-up, bakery, restaurant, or market can go viral—and we all know that going viral does not always equal good food. And yet, when my coworker sent me an Instagram from La La Bakeshop, a Vietnamese bakery with a line around the block on a weekday, I knew I had to try it. It’s been on my list of new-ish places to visit because I’m a big fan of Vietnamese coffee (who doesn’t like condensed milk?) and savory pastries. After scrolling through photos of salty cold foam coffee and taro lava buns, I queued up La La Bakeshop to be the next place I visit for Snack Shop.
