There’s this thing that happens when a nepo baby tries something. People either roll their eyes or tear them to shreds. Don’t act, don’t model, don’t start a clothing line—and definitely don’t launch a cooking show on Facebook during the pandemic. Brooklyn Peltz Beckham did the last one, and the internet (especially the British tabloids) had a field day. But here’s what’s interesting: he never really stopped.
I’ve definitely participated in the “lightly roast a nepo baby” discourse—it can feel like punching up, and in many cases, it is. But it’s also kind of a lose-lose. People complain when famous kids do nothing with their platforms, and they complain when they try.
