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Yes, we know how it sounds to say that books—which have been around since about 500 BC—are officially back, but hear us out: Barnes & Noble is making a major move in 2025, with plans to open 60 new stores. So if books aren’t necessarily making a comeback, the stores that sell that are, and we might have TikTok to thank.
“Since the rise of BookTok during the pandemic, bookstores have seen a significant surge in popularity, especially among young people,” Barnes & Noble shared in an interview with Fast Company. “Our stores have become popular social spots, offering an experience that online shopping simply can’t match.”
